Design, Develop, Deliver

DIGITAL

Producing exceptional business outcomes

Methodical

6D   PROCESS

Leveraging pragmatic best practices and modern methodologies

6D Process

COMPREHENSIVE AGILE METHODOLOGY. LEVERAGING PRAGMATIC BEST PRACTICES

DISCOVER

Understand customer needs and take a full accounting of current state strengths and constraints in brand, people, process, and capabilities.

  • Research
  • Assessments
  • Stakeholder Interviews

DEFINITION

Document program vision and socialize with all stakeholders so there is common understanding the why and not rushing to the how.

  • Planning & Roadmaps
  • Personas
  • Content Strategy

DESIGN

Sketch out potential solutions and iterate with no or low code visual prototypes and perform user testing with multiple variations.

  • Storyboards
  • Wireframes
  • Prototypes

DEVELOPMENT

Implement a component based MarTech stack that reduces reliance on IT while capable of meeting user needs and business goals.

  • CMS Architecture
  • Personalization
  • Mobile & App

DELIVERY

Govern and run digital and marketing channels effectively and efficiently while ensuring resources are skilled and setting expectations.

  • Governance
  • Operations
  • Training

DECISION SUPPORT

Measure channel effectiviness with non-vanity metrics that provide insights to drive further enhancements and outcomes. Socialize insghts to gain continued buyin.

  • KPIs
  • Dashboards
  • Presentations

Projects

EXAMPLE PROJECTS THAT HAVE DELIVERED ON EXCEPTIONAL BUINESS OUTCOMES AND CUSTOMER SATISFACTION

Designing, developing, and delivering large digital initiatives at this scale requires large, dedicated, passionate, and skilled teams. Thank you to everyone who has helped me in the past and present to achieve these wins.

Freddie Mac Client Resource Center Website
Porto Watch Media
Identity Logo
Porto Screens Website
Three Bottles Logo
Company T-Shirt Brand
Mobile Mockup Website
Porto Label Media
Business Folders Logo
Tablet Screen Website
Black Watch Media
Monitor Mockup Website

Brendan Deasy

Digital, Marketing Operations & Technology Executive

Senior digital executive with demonstrated success executing major digital initiatives in complex environments that drive significant business outcomes. Extensive experience managing digital platforms that deliver differentiated brand experiences. Strong leadership skills with the ability to develop marketing and technical teams while maintaining strong relationships with business stakeholders. Utilize creative and analytical approaches to customer experience optimization.

Digital Strategy: Market research, competitive benchmarking, personas, customer journey mapping, CX/UX, user testing, content marketing, marketing automation, personalization, CRO.

Digital Platform Management: Assessments, roadmaps, web/mobile/app development, implementation and operation of CMS, search, DAM, and CRM platforms. Agile - Scrum and Kanban. Agency and vendor management.

Analytics: Behavioral/attitudinal metrics, CSAT & NPS, tag management, KPI/dashboard development, customer experience management, insights and decision support.

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I design, develop, & deliver digital experiences that produce

exceptional business outcomes.

Digital Experiences

Raise brand awareness, increase consideration, optimize conversions, reduce friction, and increase CSAT.

Marketing Technology

Cloud based capabilities to increase agility, decrease time-to-market, and reduce reliance on IT.

Marketing Operations

Efficeint and effective organizational design and processes to increase collaboration.

CX Analytics

Actionable insights to help priortize improvements and investments driven by customer-centricity.

AVAILABILITY

Open for non-FTE consulting engagements

LOCATION

Washington, DC Metro Area

CONNECT

Email